Ashton

Snook

Design Director, Creative Leader and Podcaster.

Ash has designed award-winning products for 40+ million people, used in 100+ countries.

His approach focuses on enhancing the human experience through thoughtful design and leadership.

Over the last decade, he has worked on projects for start-ups and multinationals, creating experiences for FIFA, Santander, ASOS, and more. He is an experienced creative leader and has managed Design and Research teams for world-renowned brands; Farfetch, Hive and Vodafone.

Described by his colleagues as “A rare talent that balances innovative design with an impeccable management style”. Ash prides himself on shaping successful designs through the investment in his team and the end-user with equal care.

Ash’s portfolio has addressed opportunities across numerous categories: FinTech, Entertainment, Sport, Retail, Luxury Fashion and IoT. The first phase of his career focused predominantly on user experience and service design. More recently, his work has expanded to lead design for multi-platform products, connected consumer electronics, wearables, branding, ops design and business vision initiatives.

He is currently Head of Product Design and UX Research at Vodafone Smart Tech overseeing the global design portfolio and Creative Director at The Design Podcast.

Awards

Vodafone
Inspirational Leader Award
Vodafone
2022
Good Design
Winner - Building Materials
Hive
2021
Good Design
Winner - Safety & Security
Hive
2020
BIMA Awards
Finalist - Product & Service Design
Hive
2019
Design Week Awards
Finalist - App Design
Hive
2019
The Drum Design Awards
Highly Commended - Mobile App Design
Hive
2019
CES, Innovation Awards
Honouree - Tech For a Better World
Hive
2019
UX Design Awards
Finalist - UX Design
Hive
2019
Hive, MD & Senior Leadership Team
Leadership Award - For The Leadership & The Transformation Of Product Design
Hive
2018
Retail Week
M-Commerce Retailer of The Year
ASOS
2016
Drapers Design Awards
Best Use of Mobile
ASOS
2016
Swiss Apps Awards
Winner - Gold Award
FIFA
2015
UK App Design Award 100
Nominated - UK App Design Award 100
Santander
2015
The Best in Biz Awards
Winner - Silver, App of the year
Santander
2015
Best Innovation at the Best Business Awards
Winner - Best Innovation
Santander
2015
Football Business Awards
Winner - Best/Most Innovative Use of Technology Award
FIFA
2015
Startups Awards
Finalist - People's Champion
Bizzby
2014
UK Mobile & Apps Design Awards
Nominated - Best New Service on Mobile
Bizzby
2014
MORE
MORE

“Ash is that rare combination of design talent, impeccable organisation, and inspirational leader of people.”

Michael McHugh, Product Director

"He is a great leader who is passionate about team culture, values and cares deeply about the people he manages."

Catherine Suen, Senior Product Researcher

"Ashton is a dream to work with. His "Yes, and" approach and robust product design thinking makes collaboration productive and fun!"

Jedidiah Francis, Co-Founder at Wonder & Awe