Ash is a design leader with a decade of experience building teams and shaping consumer products, from early-stage startups to FTSE 100 businesses.

His work spans zero-to-one product development, design direction and digital transformation, currently leading across design, research and design engineering within a global design function. He has worked with executive teams to define vision, validate opportunities and bring new products to market for brands including Virgin, FIFA, Santander, ASOS, Farfetch, Centrica and Vodafone.

Combining strategic direction with a close attention to the work, Ash has led products used by tens of millions of people and teams recognised by Good Design, BIMA, Design Week and the CES Innovation Awards. More recently, his focus has expanded to the changing relationship between design and technology, leading creative teams shaping product narratives and driving AI adoption across product and design workflows.

Ash writes, speaks and advises on design, with talks for Figma, Deloitte, Dscout and Unbound; features in Creative Review and People Nerds; and as founder of The Design Podcast.